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Business Planning ; In a Nutshell. Infographic

In this fast moving digital world, technology is ever-changing and brands are relegated to a handful of keywords. The only constants are customers and brands. However, successful business planning requires rigorous analysis of opportunities and creativity. It also requires a plan to put the customer at the heart of decision making, and creativity to build the brand. Customers, creativity and brands are the realm of marketing.

Thus start by understanding where your business and brand is now and where you want to be in the future. Only by knowing where you want to be will you be able to plan how to get there. Then work with your colleagues to develop strategies to overcome the obstacles en route to your destination. Here’s a simplified business planning process to follow:

Strategic planning process

Read a longform version of this strategic planning article on our marketing consultancy website.

Guy is a leading UK marketing consultant with a background at major brands and in the media. He is Founder of The Marketing Directors, a successful research and marketing consultancy working with aspiring and global brands in the UK and beyond. He is co-author of The Marketing Director's Handbook with Tim Arnold.

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