Branding : In increasingly competitive markets, standing out from the crowd is not just a question of what you say but how you say it. It's about brand personality.

Brand naming: The proposed name change from Hull City AFC to Hull Tigers has caused one hell of a hullabaloo. What’s in brand name? #HCAFC

Investing a Brand with Personality. Kulula.com – The Airline That Doesn’t Take Itself Seriously.

TV Programme Development: Creative or Marketing Driven? Is creativity the be all and end all? Is research and marketing input an expensiv waste of time?

Branding started with cattle and now embraces products, services, businesses, personalities and countries. What's the next challenge - Planet Earth?

This fishy idea is growing into an international brand though the power of story telling. The Bubba Gump Shrimp Company is inspiration for marketers everywhere.

The greatest brands have always been characterised by high awareness, a clear and distinctive image, an ability to evoke a strong rational and emotional bond with audiences, stretch into new markets as well as change with the times. National Geographic delivers a great brand experien