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creativity techniques

Creativity Techniques ; How to Crack (Almost) Any Business Problem Under the Sun!

Creativity techniques ; How to crack (almost) any business problem under the sun! Seeing the world through a new lens, or finding new solutions to problems requires new ways of thinking, i.e. creativity.
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A good example of digital marketing - The ALS Ice Bucket Challenge

Digital Marketing ; Success Factors for the New Marketing Era

Digital marketing is now mainstream to business marketing. So what are success factors for this new era?
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Rijksmuseum-home-of-the-Nightwatch

Guerilla marketing ; A Great Example of Bringing Art to the People

Guerilla Marketing : A great example of bringing art to the people of Amsterdam in the Netherlands. Watch the video to learn more!
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Noddy in Toyland

TV Programme Development ; Creative or Marketing Driven?

TV Programme Development: Creative or Marketing Driven? Is creativity the be all and end all? Is research and marketing input an expensiv waste of time?
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Buffy the Vampire Slayer | Enemies of Innovation Beware!

Seven Enemies of Product Innovation; How to Spot and Slay Them

Seven Enemies of Innovation; How to Spot and Slay Them. Why do many products fail, and what can you do to ensure success?
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Brand Development ; The Fishy Idea that turned into a Brand : Bubba Gump

This fishy idea is growing into an international brand though the power of story telling. The Bubba Gump Shrimp Company is inspiration for marketers everywhere.
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