As the outcome of the 2020 US Presidential election finally becomes clear, it is now time to see what we marketers can deduce and learn from what went on.

The advent of digital media has inspired many new forms of consumer research, which businesses are embracing with a passion. Yet there are lots of myths, perceptions and misconceptions surrounding online research. So what are the facts and considerations that need to be taken when ch

Digital marketing is now mainstream to business marketing. So what are success factors for this new era?

Marketing a product to an individual consumer rather than to a business is often a very different proposition. Or is it? The growth of digital media also means that there is an increasing array of channels and routes to market from which to choose. So what are the key things that mark

With around 80% of UK homes (Nielsen: June 2009) now connected to the Internet, surfing the Internet has become an every-day activity for the vast majority. After search engines and social media sites, media brands are amongst the most visited sites on the web. Globally the BBC, IMDB

3D television at home. Honey, you cannot be serious? But the cinema experience may be closer than you think...