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Woke meme, woke clothing

The WOKE meme … what does it mean for Marketing?

The WOKE meme .... it has been around since the 1940s though has now taken on new meaning and forms. What does this mean for marketing?
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Marketing and politics: Joe Biden vs. Donald Trump 2020 US Presidential Election

Marketing and Politics: Seven lessons from the 2020 US election

As the outcome of the 2020 US Presidential election finally becomes clear, it is now time to see what we marketers can deduce and learn from what went on.
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Woolly mammoth, great marketing campaign

Great Marketing Campaigns ; The Best Value Campaign of the Year?

Great Marketing Campaigns ; The Best Value Campaign of the Year? | As it is the award season, we'd like to recognise a promotion coup that's just been pulled off by French company Soprema.
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humour in advertising | heineken advertisement

Humour in Advertising ; Do laughs drive sales?

Humour in advertising #LOL. Humour is used in almost half of the world’s advertising but does that mean you should use humour, or that humour always increases sales? We investigate what works - so you can spend your ad budget wisely!
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Guerilla marketing ; A Great Example of Bringing Art to the People

Guerilla Marketing : A great example of bringing art to the people of Amsterdam in the Netherlands. Watch the video to learn more!
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Kulula airline nose cone

Brand Personality; – The Airline That Doesn’t Take Itself Seriously

Investing a Brand with Personality. – The Airline That Doesn’t Take Itself Seriously.
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marketing christmas with music - florin street band

Marketing at Christmas with Music

Music has long been associated with Christmas, and Christmas with music. The first specifically Christmas hymns (carols) for Christians appeared in the fourth century. Marketers are also catching on to the power of music at Christmas.
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Brian Cox - A Scientist in the Media; the marketing of science

The Marketing of Science

The popularisation of science owes much to Michael Faraday's lectures at the Royal Institution in the early 1800s. In this televison age, Carl Sagan, and now Professors Brian Cox, Jim Al-Khalali and Alice Roberts are taking up the mantle.
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Some social media websites

Why Every Brand should think like a Media Brand

With around 80% of UK homes (Nielsen: June 2009) now connected to the Internet, surfing the Internet has become an every-day activity for the vast majority. After search engines and social media sites, media brands are amongst the most visited sites on the web. Globally the BBC, IMDB
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