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Woolly mammoth, great marketing campaign

Great Marketing Campaigns ; The Best Value Campaign of the Year?

Marketing Campaigns ; The Best Value Campaign of the Year? | As it is the award season, we'd like to recognise a promotion coup that's just been pulled off by French company Soprema.
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humour in advertising | heineken advertisement

Humour in Advertising ; Do laughs drive sales?

Humour in advertising #LOL. Humour is used in almost half of the world’s advertising but does that mean you should use humour, or that humour always increases sales? We investigate what works - so you can spend your ad budget wisely!
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Rijksmuseum-home-of-the-Nightwatch

Guerilla marketing ; A Great Example of Bringing Art to the People

Guerilla Marketing : A great example of bringing art to the people of Amsterdam in the Netherlands. Watch the video to learn more!
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Kulula airline nose cone

Investing Brand Personality; Kulula.com

Investing a Brand with Personality. Kulula.com – The Airline That Doesn’t Take Itself Seriously.
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marketing christmas with music - florin street band

Marketing at Christmas with Music

Music has long been associated with Christmas, and Christmas with music. The first specifically Christmas hymns (carols) for Christians appeared in the fourth century. Marketers are also catching on to the power of music at Christmas.
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Brian Cox - A Scientist in the Media; the marketing of science

The Marketing of Science

The popularisation of science owes much to Michael Faraday's lectures at the Royal Institution in the early 1800s. In this televison age, Carl Sagan, and now Professors Brian Cox, Jim Al-Khalali and Alice Roberts are taking up the mantle.
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Araldite - UK One of the best outdoor marketing communication campaigns

12 of the ‘Best’ Outdoor Marketing Communication Campaigns

I love posters! They can be the epitomy of great marketing communications. Here we review a dozen examples from the world of outdoor and see what lessons can be learned for marketing communicators everywhere!
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Some social media websites

Why Every Brand should think like a Media Brand

With around 80% of UK homes (Nielsen: June 2009) now connected to the Internet, surfing the Internet has become an every-day activity for the vast majority. After search engines and social media sites, media brands are amongst the most visited sites on the web. Globally the BBC, IMDB
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