The WOKE meme .... it has been around since the 1940s though has now taken on new meaning and forms. What does this mean for marketing?

As the outcome of the 2020 US Presidential election finally becomes clear, it is now time to see what we marketers can deduce and learn from what went on.

Guerilla Marketing : A great example of bringing art to the people of Amsterdam in the Netherlands. Watch the video to learn more!

The popularisation of science owes much to Michael Faraday's lectures at the Royal Institution in the early 1800s. In this televison age, Carl Sagan, and now Professors Brian Cox, Jim Al-Khalali and Alice Roberts are taking up the mantle.

TV Programme Development: Creative or Marketing Driven? Is creativity the be all and end all? Is research and marketing input an expensiv waste of time?

This fishy idea is growing into an international brand though the power of story telling. The Bubba Gump Shrimp Company is inspiration for marketers everywhere.

With around 80% of UK homes (Nielsen: June 2009) now connected to the Internet, surfing the Internet has become an every-day activity for the vast majority. After search engines and social media sites, media brands are amongst the most visited sites on the web. Globally the BBC, IMDB

3D television at home. Honey, you cannot be serious? But the cinema experience may be closer than you think...

Brand Licensing ; New tools for product innovation - A license to thrill.

The greatest brands have always been characterised by high awareness, a clear and distinctive image, an ability to evoke a strong rational and emotional bond with audiences, stretch into new markets as well as change with the times. National Geographic delivers a great brand experien