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David and Goliath; The art of battling giants

David and Goliath : Underdogs, Misfits and the Art of Battling Giants – Book Review

While we all know that David did triumph over Goliath, Malcolm Gladwell's book is heavy with facts, and reveals many aspects to the story with which you may be unfamiliar! This book review by Guy Tomlinson also highlights some of the lessons for the minnows who wish to take on the mi
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Noddy in Toyland

TV Programme Development ; Creative or Marketing Driven?

TV Programme Development: Creative or Marketing Driven? Is creativity the be all and end all? Is research and marketing input an expensiv waste of time?
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Buffy the Vampire Slayer | Enemies of Innovation Beware!

Seven Enemies of Product Innovation; How to Spot and Slay Them

Seven Enemies of Innovation; How to Spot and Slay Them. Why do many products fail, and what can you do to ensure success?
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Bubba Gump - Shrimp Co Logo

Brand Development ; The Fishy Idea that turned into a Brand : Bubba Gump

This fishy idea is growing into an international brand though the power of story telling. The Bubba Gump Shrimp Company is inspiration for marketers everywhere.
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3D television - the technical bit simplified

Marketing Technology ; 3D TV At Home – Honey, You Cannot Be Serious?

3D television at home. Honey, you cannot be serious? But the cinema experience may be closer than you think...
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Product stimulus for The Secret Show

Brand Licensing ; New Tools For Brand Innovation – A License to Thrill

Brand Licensing ; New tools for product innovation - A license to thrill.
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