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Big picture marketing management

Marketing Management ; Keep Your Eyes on the Big Picture

The digital revolution and associated media diversification adds extra complexity to managing marketing. We look at key dynamics and success factors.
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Woolly mammoth, great marketing campaign

Great Marketing Campaigns ; The Best Value Campaign of the Year?

Marketing Campaigns ; The Best Value Campaign of the Year? | As it is the award season, we'd like to recognise a promotion coup that's just been pulled off by French company Soprema.
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Hanging on the telephone - Blondie

Brand Automation ; The Good, Bad and the Amusing

The trend to employ IT systems or automate phone systems is common in Western markets. The trouble is it detriments the brand experience.
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Lidl marketing - Ronny Gottschlich

Is Lidl Marketing too Successful?

Sacked for successful marketing. UK Lidl MD leaves suddenly after overtaking Aldi in the UK with a raft of marketing innovations. Surely if Ronny Gottschlich is to be'blamed' rather than 'applauded' then this a sad week for marketing!! Writes Tim Arnold. Or are we only seeing half the
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Strategic planning process

Business Planning ; In a Nutshell. Infographic

In this fast moving digital world, technology is ever-changing and brands are relegated to a handful of keywords. The only constants are customers and brands. Successful business development requires a plan to put the customer at the heart of decision making, and creativity to build t
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Rijksmuseum-home-of-the-Nightwatch

Guerilla marketing ; A Great Example of Bringing Art to the People

Guerilla Marketing : A great example of bringing art to the people of Amsterdam in the Netherlands. Watch the video to learn more!
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Popping the cork to celebrate marketing success

The Role of Marketing in Driving Business Success

What enables some businesses to weather the changing economic climate and the cold wind of market forces, while others wither? The most successful businesses grow income and budgets steadily, while the weakest are left with diminishing income and budgets or none at all. Read more ...
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Noddy in Toyland

TV Programme Development ; Creative or Marketing Driven?

TV Programme Development: Creative or Marketing Driven? Is creativity the be all and end all? Is research and marketing input an expensiv waste of time?
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Restoring business growth

Restoring Business Growth

Restoring business growth - a 3 step plan
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