The Marketing Director’s Handbook Volume 2 complements the original practical marketing guide. Hot off the press, it brings you up-to-date on the digital age and uniquely sets out how to manage specific digital marketing activities and the marketing function. Most see digital marketing as separate to marketing. It is not. By understanding digital as part of the whole you’ll be more effective.
Packed with best practical insights to optimise search engine, advertising and social media performance.
Fits like a jigsaw piece with the original practical guide to help you address all key marketing challenges.
Helps you understand the ‘big picture’, and work with colleagues, to lead and maximise the benefits to your organisation.
Concise and structured for easy-reading and reference by time-pressed marketers and directors.
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