The Marketing Director’s Handbook Volume 2 – Managing Digital Marketing – £12.99*

The Marketing Director’s Handbook Volume 2 complements the original practical marketing guide. Hot off the press, it brings you up-to-date on the digital age and uniquely sets out how to manage specific digital marketing activities and the marketing function. Most see digital marketing as separate to marketing. It is not. By understanding digital as part of the whole you’ll be more effective.

• Packed with best practical insights to optimise search engine, advertising and social media performance

• Fits like a jigsaw piece with the original practical guide to help you address all key marketing challenges.

• Helps you understand the ‘big picture’, and work with colleagues, to lead and maximise the benefits to your organisation.
• Concise and structured for easy-reading and reference by time-pressed marketers and directors.

Contents

• Introduction
• The changing digital landscape
• Search and search engine optimisation
• Search engine marketing
• Prominent digital and social media services
• Email marketing
• Mobile applications
• Integrated marketing
• Marketing automation
• Organising the marketing function
• The future role of marketing

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*UK – free P&P

Europe – P&P £5

World Zone 1 – P&P £6: Covers all countries not defined as being in Europe or World Zone 2. Generally covers countries in North America (excluding the USA), South America, Africa, the Middle East, the Far East and South East Asia

World Zone 2 – P&P £7: Australia, Belau, British Indian Ocean Territory, Christmas Island, Cocos Island, Cook Island, Coral Sea Island, Fiji, French Polynesia, French South, New Zealand and Norwegian Antarctic Territories, Keeling, Kiribati, Macao, Nauru Island, New Caladonia, New Zealand, Niue Island, Norfolk Island, Papua New Guinea, People’s Democratic Republic of Laos, Pitcairn Island, Singapore, Soloman Islands, Tahiti, Tokelau Islands, Tonga, Tuvalu, US Samoa and Western Samoa.

World Zone 3 – P&P £6: USA

UK books are zero rated for VAT.

Or choose the new combined edition for £49.99*

Copies signed by Tim and Guy

For a dedicated gift copy, please also send us a note at the same time as you order.

Global book sellers

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• Despatch to UK addresses - £12.99

  For orders from the United Kingdom:
  Buy The Marketing Director's Handbook Volume 2
  £12.99 inc free P&P
  

  

• Despatch to European addresses - £17.99

  For orders from European countries inc Eire, outside the UK :
  Buy The Marketing Director's Handbook Volume 2
  £12.99 plus £5.00 postage and packing
  

  

• Despatch to World Zone 1 - £18.99

  For orders from countries in World Zone 1
  Buy The Marketing Director's Handbook Volume 2
  £12.99 plus £6.00 postage and packing
  

  

• Despatch to World Zone 2 - £19.99

  For orders from countries in World Zone 2
  Buy The Marketing Director's Handbook Volume 2
  £12.99 plus £7.00 postage and packing
  

  

• Despatch to World Zone 3 (USA) - £18.99

  For orders from World Zone 3 (USA)
  Buy The Marketing Director's Handbook Volume 2
  £12.99 plus £6.00 postage and packing