The Marketing Director’s Handbook combined edition comprises Volume 1 of the original practical marketing guide with Volume 2 – Managing Digital Marketing. Both works fit together like jigsaw pieces, and form a unique and comprehensive guide to the role of a marketing director.
Table of Contents
I use The Marketing Director’s Handbook as a text for my marketing management and strategy class at the university. It is the best book I’ve found on this subject.Carolyn K. Shiery, Professor of Marketing and Director Institute of Strategic Marketing, Concordia University, Irvine, Canada.
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