The Marketing Director’s Handbook Volume 1 and 2 – £49.99* (Save £12.99)

The Marketing Director’s Handbook combined edition comprises Volume 1 of the original practical marketing guide with Volume 2 – Managing Digital Marketing. Both works fit together like jigsaw pieces, and form a unique and comprehensive guide to the role of a marketing director.

• Designed to help business owners, directors and aspiring and practising marketers, undertake key marketing activities, and attract and retain customers
• Packed with best practice insights, practical ideas, advice, and also strategies to help you drive the profitable growth and value of your organisation.
• Structured to help you address marketing challenges, and also manage the function as a whole.
• Helps you understand the ‘big picture’, and work with colleagues, to lead and maximise the benefits to your organisation.
• The new digital volume brings readers bang up-to-date on the digital age. It is invaluable to help businesses survive through, and thrive beyond, the C-19 lock-down.
• Concise, easy-to-read, and easy to refer to, time and time again.
• Comprises a hardback and softback volume.

What’s inside volume 2 – Managing digital marketing

Read the reviews

I use The Marketing Director’s Handbook as a text for my marketing management and strategy class at the university. It is the best book I’ve found on this subject.

Carolyn K. Shiery, Professor of Marketing and Director Institute of Strategic Marketing, Concordia University, Irvine, Canada.

Reserve and choose where to deliver your copy

*UK – free P&P, £12.99 saving on RRPs of buying both books separately.

Europe – P&P £10

World Zone 1 – P&P £19: Covers all countries not defined as being in Europe or World Zone 2. Generally covers countries in North America (excluding the USA), South America, Africa, the Middle East, the Far East and South East Asia

World Zone 2 – P&P £24: Australia, Belau, British Indian Ocean Territory, Christmas Island, Cocos Island, Cook Island, Coral Sea Island, Fiji, French Polynesia, French South, New Zealand and Norwegian Antarctic Territories, Keeling, Kiribati, Macao, Nauru Island, New Caladonia, New Zealand, Niue Island, Norfolk Island, Papua New Guinea, People’s Democratic Republic of Laos, Pitcairn Island, Singapore, Soloman Islands, Tahiti, Tokelau Islands, Tonga, Tuvalu, US Samoa and Western Samoa.

World Zone 3 – P&P £24: USA

UK books are zero rated for VAT.

Copies signed by Tim and Guy

For a signed gift copy, please also send us a note at the same time as you order.

Global book sellers

The book is also available from Waterstones, Foyles, Blackwells, WHSmith, Amazon, The Book Depository and all good bookshops.

Choose for UK or overseas delivery

• Order volumes 1 and 2 for despatch to UK addresses - £49.99

  For orders from the United Kingdom:
  Buy The Marketing Director's Handbook Volumes 1 & 2
  £49.99 inc free P&P
  

  

• Order volumes 1 and 2 for despatch to European addresses - £59.99

  For orders from European countries inc Eire, outside the UK :
  Buy The Marketing Director's Handbook Volumes 1 & 2
  £49.99 plus £10.00 postage and packing
  

  

• Order volumes 1 and 2 for despatch to World Zone 1 - £68.99

  For orders from World Zone 1 :
  Buy The Marketing Director's Handbook Volumes 1 & 2
  £49.99 plus £19.00 postage and packing
  

  

• Order volumes 1 and 2 for despatch to World Zone 2 & 3 - £73.99

  For orders from World Zone 2 & 3:
  Buy The Marketing Director's Handbook Volumes 1 & 2
  £49.99 plus £24.00 postage and packing