Marketing blog with fresh insights and ideas to boost marketing effectiveness
Our aim is to help you increase customers, satisfaction, sales, profits and build enduring and valuable brands. Also to help you cut-through and influence in the boardroom :-).
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Use the menu on the right, or search tool top right to ‘search’ for subjects of interest. You’ll also find even more marketing inspiration on our marketing consultancy website. Together we aim to cover more topics and build on the content in our book – The Marketing Director’s Handbook.
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Latest Blog Posts
Nation Branding ; From Cows to Countries and Beyond
Branding started with cattle and now embraces products, services, businesses, personalities and countries. What's the next challenge - Planet Earth?
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Brand Development; The Fishy Idea that turned into a Brand: Bubba Gump
This fishy idea is growing into an international brand though the power of story telling. The Bubba Gump Shrimp Company is inspiration for marketers e
Read MoreSeptember 07, 2010
B2B vs. B2C Marketing – What Works Best on the Dance Floor?
Marketing a product to an individual consumer rather than to a business is often a very different proposition. Or is it? The growth of digital media a
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Why Every Brand should think like a Media Brand
With around 80% of UK homes (Nielsen: June 2009) now connected to the Internet, surfing the Internet has become an every-day activity for the vast maj
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Marketing Technology ; 3D TV At Home – Honey, You Cannot Be Serious?
3D television at home. Honey, you cannot be serious? But the cinema experience may be closer than you think...
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Brand Licensing ; New Tools For Brand Innovation – A License to Thrill
Brand Licensing ; New tools for product innovation - A license to thrill.
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Great Brand Experiences; National Geographic
The greatest brands have always been characterised by high awareness, a clear and distinctive image, an ability to evoke a strong rational and emotion
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The definitive guide to marketing in the digital age
New Volume 2 Managing Digital Marketing – Click to Read More
The Marketing Director's Handbook Volume 2 - Managing Digital Marketing
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