Brand Automation ; The Good, Bad and the Amusing
The trend to employ IT systems or automate phone systems is common in Western markets. The trouble is it detriments the brand experience.
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Nation Branding ; From Cows to Countries and Beyond
Branding started with cattle and now embraces products, services, businesses, personalities and countries. What's the next challenge - Planet Earth?
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Brand Licensing ; New Tools For Brand Innovation – A License to Thrill
Brand Licensing ; New tools for product innovation - A license to thrill.
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The definitive guide to marketing in the digital age
New Volume 2 Managing Digital Marketing – Click to Read More
The Marketing Director's Handbook Volume 2 - Managing Digital Marketing
The Marketing Directors 2008-2021. Reselling, commercial or unauthorised use of the material is prohibited.