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Hanging on the telephone - Blondie

Brand Automation ; The Good, Bad and the Amusing

The trend to employ IT systems or automate phone systems is common in Western markets. The trouble is it detriments the brand experience.
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Branding cattle - one of the first forms of branding

Nation Branding ; From Cows to Countries and Beyond

Branding started with cattle and has evolved to embrace products, services, personalities and now countries. What's the next challenge - Planet Earth?
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Product stimulus for The Secret Show

Brand Licensing ; New Tools For Brand Innovation – A License to Thrill

Brand Licensing ; New tools for product innovation - A license to thrill.
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