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The Marketing
Director’s Handbook
Marketing Consulting
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Services
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Us
Brand Automation ; The Good, Bad and the Amusing
The trend to employ IT systems or automate phone systems is common in Western markets. The trouble is it detriments the brand experience.
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February 14, 2017
by
Tim Arnold
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Brand Strategy
,
Technology Marketing
Nation Branding ; From Cows to Countries and Beyond
Branding started with cattle and now embraces products, services, businesses, personalities and countries. What's the next challenge - Planet Earth?
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November 16, 2010
by
Guy Tomlinson
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Brand Strategy
,
Marketing and politics
Brand Licensing ; New Tools For Brand Innovation – A License to Thrill
Brand Licensing ; New tools for product innovation - A license to thrill.
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September 29, 2009
by
Guy Tomlinson
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Brand Strategy
The Marketing Directors 2008-2021. Reselling, commercial or unauthorised use of the material is prohibited.
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