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Woke meme, woke clothing

The WOKE meme … what does it mean for Marketing?

The WOKE meme .... it has been around since the 1940s though has now taken on new meaning and forms. What does this mean for marketing?
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Some social media websites

Why Every Brand should think like a Media Brand

With around 80% of UK homes (Nielsen: June 2009) now connected to the Internet, surfing the Internet has become an every-day activity for the vast majority. After search engines and social media sites, media brands are amongst the most visited sites on the web. Globally the BBC, IMDB
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