The WOKE meme … what does it mean for Marketing?
The WOKE meme .... it has been around since the 1940s though has now taken on new meaning and forms. What does this mean for marketing?
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Why Every Brand should think like a Media Brand
With around 80% of UK homes (Nielsen: June 2009) now connected to the Internet, surfing the Internet has become an every-day activity for the vast majority. After search engines and social media sites, media brands are amongst the most visited sites on the web. Globally the BBC, IMDB
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The definitive guide to marketing in the digital age
New Volume 2 Managing Digital Marketing – Click to Read More
The Marketing Director's Handbook Volume 2 - Managing Digital Marketing
The Marketing Directors 2008-2021. Reselling, commercial or unauthorised use of the material is prohibited.