Why read The Marketing Director’s Handbook?

The Marketing Director’s Handbook is about creating, gaining and seizing success. It is the definitive guide to help you manage and also lead a marketing team. In particular, to represent the marketing function at board level, optimise your effectiveness and also enhance your career. It is also invaluable for all business directors and owners to understand how marketing works, and to better grow your businesses.

The book is truly unique:

• Packed with best practice insights, practical ideas, advice, and also strategies to help you drive the profitable growth and value of your organisation

• Contains a comprehensive range of simple tools and models to help structure and enhance your thinking

• Concise, jargon free and easy-to-read, use and digest

• Anecdotes and visuals also breathe life into learning points

• Comprises 30 chapters; all usefully labelled by the type of job and also activity they’ll help you undertake

• Available in hardback and e-book (epub) formats for your desk, smartphone or tablet (so you can refer to the book wherever you go)

Read what’s inside and the free introductory chapter

This explains the rationale behind the book, and also includes a list of chapters. Available in hardback or ebook formats, it could be the best few pounds, dollars or euros you ever spend.

Read the reviews

I use The Marketing Director’s Handbook as a text for my marketing management and strategy class at the university. It is the best book I’ve found on this subject.

Carolyn K. Shiery, Professor of Marketing and Director Institute of Strategic Marketing, Concordia University, Irvine, Canada.

Today’s marketing director must be informed, analytical, creative, inspirational … and also successful – fast. This guide provides an ongoing guide to succeeding in the toughest job in business. Don’t leave your desk without it

Hugh Burkitt, Chief Executive, The Marketing Society.

“A substantial and impressive reference book and at £49.99 delivers excellent value.”

Anne Ward, AQR In Brief.

Chose where you want us to deliver and order below:

*UK – free P&P

Europe – P&P £9

World Zone 1 – P&P £14: Covers all countries not defined as being in Europe or World Zone 2. Generally covers countries in North America (excluding the USA), South America, Africa, the Middle East, the Far East and South East Asia

World Zone 2 – P&P £20: Australia, Belau, British Indian Ocean Territory, Christmas Island, Cocos Island, Cook Island, Coral Sea Island, Fiji, French Polynesia, French South, New Zealand and Norwegian Antarctic Territories, Keeling, Kiribati, Macao, Nauru Island, New Caladonia, New Zealand, Niue Island, Norfolk Island, Papua New Guinea, People’s Democratic Republic of Laos, Pitcairn Island, Singapore, Soloman Islands, Tahiti, Tokelau Islands, Tonga, Tuvalu, US Samoa and Western Samoa.

World Zone 3 – P&P £20: USA

UK books are zero rated for VAT.

Copies signed by Tim and Guy

For a signed gift copy, please also send us a note at the same time as you order.

Global book sellers

The book is also available from Waterstones, Foyles, Blackwells, WHSmith, Amazon, The Book Depository and all good bookshops.

Choose for UK or overseas delivery

• Order the hardback for despatch to UK addresses - £44.99

  For orders from the United Kingdom:
  Buy The Marketing Director's Handbook
  £44.99 inc P&P
  

  

• Order the hardback for despatch to European addresses - £53.99

  For orders from European countries inc Eire, outside the UK :
  Buy The Marketing Director's Handbook
  £39.99 plus £8.00 postage and packing
  

  

• Order the hardback for despatch to addresses in World Zone 1 - £60.99

  For orders from World Zone 1:
  Buy The Marketing Director's Handbook
  £44.99 plus £16.00 postage and packing
  

  

• Order the ebook - £44.99

  Buy The Marketing Director’s Handbook ebook (epub):

  A link to download the book will be sent to you within 24 hours. The epub version requires Adobe Digital Editions and includes Digital Rights Management (DRM). It is compatible with most computers, smartphones (except the iphone), e-book readers (except the Kindle) and tablet devices (except the ipad). Apple device owners should visit the itunes store and download a free Kindle application. Then along with Kindle owners, please visit your local country Amazon website

  Buy The Marketing Director’s Handbook ebook (epub):
  £44.99 inc VAT
  

  

• Order the hardback for despatch to addresses in World Zone 2&3 - £64.99

  For orders from World Zone 2&3:
  Buy The Marketing Director's Handbook
  £44.99 plus £20.00 postage and packing