The Marketing Director’s Handbook is about creating, gaining and seizing success. It is the definitive guide to help you manage and lead a marketing team. In particular to represent the marketing function at board level, optimise your effectiveness and enhance your career.
Packed with best practice insights, practical ideas, advice, and strategies to help you drive the profitable growth and value of your organisation
Contains a comprehensive range of simple tools and models to help structure and enhance your thinking
Concise, jargon free and easy-to-read, use and digest
Anecdotes and visuals also breathe life into learning points
Comprises 30 chapters; all usefully labelled by the type of job and also activity they’ll help you undertake
Available in hardback or ebook formats, it could be the best few pounds, dollars or euros you ever spend.
Today’s marketing director must be informed, analytical, creative, inspirational … and also successful – fast. This guide provides an ongoing guide to succeeding in the toughest job in business. Don’t leave your desk without itHugh Burkitt, Chief Executive, The Marketing Society.
I use The Marketing Director’s Handbook as a text for my marketing management and strategy class at the university. It is the best book I’ve found on this subject.Carolyn K. Shiery, Professor of Marketing and Director Institute of Strategic Marketing, Concordia University, Irvine, Canada.
27 new pages that lift the lid on online search and promotion trade secrets and explain strategies to give you an edge over your competitors. Chapter 31 is available in a digital (pdf) version to enable us to keep it up-to-date and also enable speedy electronic delivery (*with orders placed on this website).
Buy The Marketing Director’s Handbook ebook (epub):
A link to download the book will be sent to you within 24 hours. The epub version requires Adobe Digital Editions and includes Digital Rights Management (DRM). It is compatible with most computers, smartphones (except the iphone), e-book readers (except the Kindle) and tablet devices (except the ipad). Apple device owners should visit the itunes store and download a free Kindle application. Then along with Kindle owners, please visit your local country Amazon websiteBuy The Marketing Director’s Handbook ebook (epub):