Table of Contents
The Marketing Director’s Handbook is about creating, gaining and seizing success. It is the definitive guide to help you manage and also lead a marketing team. In particular, to represent the marketing function at board level, optimise your effectiveness and also enhance your career. It is also invaluable for all business directors and owners to understand how marketing works, and to better grow your businesses.
Packed with best practice insights, practical ideas, advice, and also strategies to help you drive the profitable growth and value of your organisation
Contains a comprehensive range of simple tools and models to help structure and enhance your thinking
Concise, jargon free and easy-to-read, use and digest
Anecdotes and visuals also breathe life into learning points
Comprises 30 chapters; all usefully labelled by the type of job and also activity they’ll help you undertake
This explains the rationale behind the book, and also includes a list of chapters. Available in hardback or ebook formats, it could be the best few pounds, dollars or euros you ever spend.
I use The Marketing Director’s Handbook as a text for my marketing management and strategy class at the university. It is the best book I’ve found on this subject.Carolyn K. Shiery, Professor of Marketing and Director Institute of Strategic Marketing, Concordia University, Irvine, Canada.
Today’s marketing director must be informed, analytical, creative, inspirational … and also successful – fast. This guide provides an ongoing guide to succeeding in the toughest job in business. Don’t leave your desk without itHugh Burkitt, Chief Executive, The Marketing Society.
“A substantial and impressive reference book and at £49.99 delivers excellent value.”Anne Ward, AQR In Brief.
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Buy The Marketing Director’s Handbook ebook (epub):
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