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Latest Blog Posts
Briefing Marketing Agencies ; A Great Brief is Vital for Great Marketing!
Marketing agencies may be bane and boon of your life. With careful management and briefing, marketing agencies will transform your brand and business
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UK Productivity ; Insights to Boost Growth
UK productivity has flat-lined since the financial crash of 2008. Thus deviating from the previous 10 years plus trend line. Exactly why productivity
Read MoreJune 03, 2019
Marketing Management ; Keep Your Eyes on the Big Picture
The digital revolution and associated media diversification adds extra complexity to managing marketing. We look at key dynamics and success factors.
Read MoreJanuary 10, 2019
Great Marketing Campaigns ; The Best Value Campaign of the Year?
Marketing Campaigns ; The Best Value Campaign of the Year? | As it is the award season, we'd like to recognise a promotion coup that's just been pulle
Read MoreMarch 04, 2018
Brand Automation ; The Good, Bad and the Amusing
The trend to employ IT systems or automate phone systems is common in Western markets. The trouble is it detriments the brand experience.
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Traditional vs. Digital Research Methods ; Does ‘New’ Mean Better?
The advent of digital media has inspired many new forms of consumer research, which businesses are embracing with a passion. Yet there are lots of my
Read MoreFebruary 05, 2017
Is Lidl Marketing too Successful?
Sacked for successful marketing. UK Lidl MD leaves suddenly after overtaking Aldi in the UK with a raft of marketing innovations. Surely if Ronny Gott
Read MoreSeptember 15, 2016
Creativity Techniques ; How to Crack (Almost) Any Business Problem Under the Sun!
Creativity techniques ; How to crack (almost) any business problem under the sun! Seeing the world through a new lens, or finding new solutions to pr
Read MoreSeptember 13, 2016
Branding ; It’s All About Personality – Stupid!
Branding : In increasingly competitive markets, standing out from the crowd is not just a question of what you say but how you say it. It's about bran
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Business Planning ; In a Nutshell. Infographic
In this fast moving digital world, technology is ever-changing and brands are relegated to a handful of keywords. The only constants are customers and
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Digital Marketing ; Success Factors for the New Marketing Era
Digital marketing is now mainstream to business marketing. So what are success factors for this new era?
Read MoreMarch 13, 2015
David and Goliath : Underdogs, Misfits and the Art of Battling Giants – Book Review
While we all know that David did triumph over Goliath, Malcolm Gladwell's book is heavy with facts, and reveals many aspects to the story with which y
Read MoreSeptember 30, 2014
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