Marketing blog with fresh insights and ideas to boost marketing effectiveness
Our aim is to help you increase customers, satisfaction, sales, profits and build enduring and valuable brands. Also to help you cut-through and influence in the boardroom :-).
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Use the menu on the right, or search tool top right to ‘search’ for subjects of interest. You’ll also find even more marketing inspiration on our marketing consultancy website. Together we aim to cover more topics and build on the content in our book – The Marketing Director’s Handbook.
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Latest Blog Posts
Marketing and Politics: Seven lessons from the 2020 US election
As the outcome of the 2020 US Presidential election finally becomes clear, it is now time to see what we marketers can deduce and learn from what went
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The WOKE meme … what does it mean for Marketing?
The WOKE meme .... it has been around since the 1940s though has now taken on new meaning and forms. What does this mean for marketing?
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Using Creativity Techniques in Business; How to Crack (Almost) Any Business Problem!
Creativity techniques ; How to crack (almost) any business problem under the sun! Seeing the world through a new lens, or finding new solutions to pr
Read MoreSeptember 13, 2020
Briefing Marketing Agencies ; A Great Brief is Vital for Great Marketing!
Marketing agencies may be bane and boon of your life. With careful management and briefing, marketing agencies will transform your brand and business
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UK Productivity ; Insights to Boost Growth
UK productivity has flat-lined since the financial crash of 2008. Thus deviating from the previous 10 years plus trend line. Exactly why productivity
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Marketing Management ; Keep Your Eyes on the Big Picture
The digital revolution and associated media diversification adds extra complexity to managing marketing. We look at key dynamics and success factors.
Read MoreJanuary 10, 2019
Great Marketing Campaigns ; The Best Value Campaign of the Year?
Great Marketing Campaigns ; The Best Value Campaign of the Year? | As it is the award season, we'd like to recognise a promotion coup that's just been
Read MoreMarch 04, 2018
Brand Automation ; The Good, Bad and the Amusing
The trend to employ IT systems or automate phone systems is common in Western markets. The trouble is it detriments the brand experience.
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Traditional vs Digital Research Methods ; Does ‘New’ Mean Better?
The advent of digital media has inspired many new forms of consumer research, which businesses are embracing with a passion. Yet there are lots of my
Read MoreFebruary 05, 2017
Is Lidl Marketing too Successful?
Sacked for successful marketing. UK Lidl MD leaves suddenly after overtaking Aldi in the UK with a raft of marketing innovations. Surely if Ronny Gott
Read MoreSeptember 15, 2016
Branding Strategy ; It’s All About Personality – Stupid!
Branding : In increasingly competitive markets, standing out from the crowd is not just a question of what you say but how you say it. It's about bran
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Business Planning ; In a Nutshell. Infographic
In this fast moving digital world, technology is ever-changing and brands are relegated to a handful of keywords. The only constants are customers and
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